Web Design 101: The 10 Top Principles of an Efficient Web Design

Web Design 101: The 10 Top Principles of an Efficient Web Design

There are several factors that can impact a website’s usability. It’s not just about visual appearance, it’s also about functionality. Below are 10 website design principles that can make your web pages aesthetically pleasing, effective, engaging and easy to use.


  • Navigation

With great navigation, people can easily move around your website. Use bread crumbs, logical page hierarchy and clickable buttons. Through these, your users can easily find the details they are looking for in just a few clicks.


  • Grid-Based Layouts

Don’t just place random content on your web pages. This will result in a messy appearance. By implementing grid-based layouts, you can arrange your posts into columns, boxes and sections.


  • “F” Pattern Design

Studies prove that people scan their computer screens in an “F” pattern. Content at the right side of the screen is rarely viewed—the ones they often see are the posts at the left and top parts of the screen. Make sure to work with the natural behavior of your readers, especially you are considering your business website design.


At this day and age, almost every internet user is impatient, and always in a hurry. Who loves scanning websites which take forever to load? See to it that your web pages would load in less than three seconds.


  • Mobile Friendly

Is your website mobile responsive? It’s now commonplace to browse web pages in multiple screen sizes and devices. If your website is not mobile responsive, then you should consider a redesign.


  • Purpose

Great website design always attends to users’ needs. Every page in your website should have a clear purpose, and address the specific needs of the audience in the most effective manner possible.


  • Communication

Almost every person who browses the internet have very little patience. They want the information they need right then and there. Because of this, it’s important to communicate more effectively. Make your content easy to digest and read.


  • Typefaces

Fonts such as Sans Serif, Verdana and Arial are much easier to read online. They have no decorative finishes, and can keep your simple design streamlined.


  • Colors

A website’s color palette can make or break a good impression. Make sure that your pages have a well-thought-out color schemes. This can further enhance user experience, as well as harmony and balance.


  • Images

One image can already speak a thousand words. Selecting the right photos for your web pages can help with efficient brand positioning, and reaching out to your target audience. If you don’t have the budget to hire a professional photographer, consider buying stock images to improve the look of your website.