If I were to ask you a question about what matters most when it comes to an online marketing campaign, which metric would you choose? Sure, online traffic is good since you are going to encourage people to come to your website. But the most important thing when it comes to a website is the conversions.
Conversions can actually mean a lot of things. It can either be that the person buys from you, it could mean that the person is downloading some of your content, and it could also be that they fill up some forms as well. Now, you might be thinking about some ways you can improve your conversion rates, but you are dumbfounded as to what actually needs to be done to achieve that.
Well, you’ve come to the right article because today, I am going to tell 10 ways to help you increase
your website’s conversion rate.
Integrate More Calls to Action
There might be some conflicting advice as to whether how many calls to action you should put in your website. But according to surveys, if you implement more than 3 CTA buttons throughout your site, you will invariably increase the conversions.
Categorize Your Landing Pages
Landing pages are pages that people go to when they click your website from a search engine results page. Although landing pages, in general, already boosts conversions somewhat, segmenting your landing pages is key. You have to have one landing page for this category and another for that category and so on.
According to Google, the vast majority of online ecommerce web services traffic is from mobile users. Therefore, it is of paramount importance that you make your website as mobile-friendly as possible. You can either test it yourself and access your website via a phone or tablet or you can go to Google’s own testing site to find out.
What happens when a user sees many things? They often get distracted, which is the reason why you want to remove as many distractions as possible.
Minimize the Options Offered
Are you familiar with Hick’s Law? If not, then the gist is that when people are given way too many options, the less likely they are to convert. As much as possible, reduce the number of options that you present to your potential customers so that they won’t require a lot of time to think.
Put a Limit on Requested Information
When users are bombarded with a lot of forms asking them about their information, it pretty much annoys them all the time. As much as possible, you want to limit your forms and other things that request the user’s information.
Make Use of Catchy Headlines
A strong headline would almost always grab the user’s attention. Make it as concise and as compelling as possible.
Deliver What You’ve Said
When making an ad copy, it is vital that you make it as enticing as possible. But, everything that you say in it should be true as no one wants to get tricked.
Be Straightforward When It Comes to Descriptions
Be forthcoming with your product descriptions by being direct to the point. Do not be too sales-y.
Use Convincing Words
You ultimately want your site visitors to convert which is why you need to use action-based language to do that. It also helps if you spark a sense of urgency as well.